The Crack the Code project with McCann Worldgroup was an incredible opportunity for my teammate and me to compete against five other teams in exploring how Gen Z forms and sustains connections. With just two weeks to conduct intensive research, we gathered over 100 responses from Gen Z individuals around the world, analyzing their behaviors and perspectives. We focused on how Gen Z navigates meeting new people through dating apps and the ways they nurture those relationships beyond the initial connection. Our insights and findings resonated strongly, earning us 2nd place in the competition and highlighting our ability to deliver meaningful, data-driven strategies under tight deadlines.